UX/UI Design · HubSpot CMS
Academic Studies Abroad
A study-abroad catalogue where every program page is generated from structured data instead of built by hand.
- Figma
- HubSpot CMS
- HubDB
- HUBL
Marketing Technology
ALEJANDRORODRÍGUEZ
Full Stack Developer & Marketing Specialist
Capabilities
Comprehensive Experience
Throughout my career, I have developed a well-rounded skill set that combines technology, marketing, web development, and team leadership. This multidisciplinary approach allows me to bridge the gap between strategy and execution and tackle each project from both a technical and a business perspective.
- 01
Digital Products
I design and build interfaces as one piece of work — from UX research and UI design through to the frontend that actually ships.
- 02
Marketing Technology
I work across HubSpot CMS and CRM, marketing operations, and the customer journeys that run across both instead of stopping at the form.
- 03
Web Development
I build websites and frontend systems the team that owns them can maintain, not only the person who wrote them.
- 04
Integrations
I develop APIs and integrations that make CRM, marketing and business platforms behave like one system rather than five.
- 05
Optimization
I handle technical SEO, analytics and performance — the work that decides whether everything else ever gets found.
Selected Work
The Results
Digital products, websites, interfaces, and technology solutions developed in the areas of development, UX/UI, HubSpot, and integrations.
Technical SEO · Web Development
TÍA Ecuador
Technical SEO and site architecture work on one of Ecuador’s largest retail e-commerce platforms.
- SEO audit score
- 100%SEO audit score
- Increase in Search Console indexing
- 520%Increase in Search Console indexing
- Technical SEO
- Google Search Console
- Google Analytics
- PageSpeed Insights
HubSpot CMS · Custom Modules
Troop Travel
A meeting and group-travel platform with search and filtering built on HubDB.
- HubSpot CMS
- HUBL
- HubDB
- JavaScript
HubSpot CRM · Workflow Automation
Neocasa
Web forms wired into CRM routing, so an enquiry becomes an assigned task instead of an inbox item.
- HubSpot CRM
- HubSpot CMS
- Workflows
- HUBL
Design QA · WordPress
RADV
Design QA and WordPress build for the RXR Arden Digital Ventures site.
- Figma
- WordPress
- Elementor
- CSS
Design QA · WordPress
Forest Roofing
Design QA and WordPress build for a specialty roofing contractor.
- Figma
- WordPress
- Elementor
- CSS
Next project
Your project could be here.
Tell me what you are building and what is getting in the way. I will tell you how I can help.
Technologies
The Stack Behind My Work
These are the main technologies, platforms, and tools that form part of my professional experience and have enabled me to design, develop, and implement solutions for various types of projects and needs.
- HTML5
- CSS3
- JavaScript
- React
- Python
- PHP
- HUBL
- HubSpot CMS
- HubSpot CRM
- HubDB
- CRM Integrations
- WordPress
- Shopify
- Drupal
- AWS
- GitHub
- GitLab
- Google Analytics
- Google Tag Manager
- Search Console
- PageSpeed Insights
- Semrush
- Technical SEO
- Figma
- Adobe XD
- Illustrator
- Photoshop
- UX Research
- Scrum
- Kanban
- ClickUp
- Trello
- Slack
- Claude
- ChatGPT
- n8n
- HubSpot Breeze
37 technologies shown.
About
Most digital problems are not technical problems.
- Years across marketing, sales and engineering
- 10+Years across marketing, sales and engineering
- Building for the web since
- 2013Building for the web since
- Working languages
- ES / ENWorking languages
They are a gap between what a business needs to happen and what its systems actually do. Over more than ten years working across marketing, sales and engineering teams, that gap is where I have spent most of my time.
I design and build customer-facing platforms, implement HubSpot CRM and CMS, develop the APIs and integrations that connect them to the rest of the stack, and handle the technical SEO and analytics that determine whether any of it gets found. The work has run on HubSpot, WordPress, Shopify, Drupal and React — and AI-assisted development is part of how I deliver it, not a line on a slide.
Trained as a graphic designer at Fundación Universitaria del Área Andina and currently completing a Master’s in Project Management. I work in Spanish and English, with distributed teams.
Certifications
My Certifications
I believe in continuous learning as a fundamental part of my professional development. That’s why I keep my knowledge up to date, explore new technologies, and continue to earn certifications that strengthen my skills and prepare me for the challenges of an ever-evolving digital environment.
HubSpot
Certified HubSpot CMS Developer
HubSpot Academy
Building and maintaining production templates and modules on the HubSpot CMS.
- Issued
- Apr 2025
- Valid to
- May 2026
HubSpot
HubSpot Sales Hub Software Certified
HubSpot Academy
Configuring Sales Hub to support a defined sales process end to end.
- Issued
- Oct 2025
- Valid to
- Nov 2026
HubSpot
Implementación de HubSpot para partners
HubSpot Academy
Running a full HubSpot implementation from a partner agency position.
- Issued
- Apr 2025
- Valid to
- May 2026
Automation
Automatizaciones Low-Code con n8n
Platzi
Workflow automation and service-to-service orchestration with n8n.
- Issued
- Oct 2025
Development
GSAP Web Development and Animation Mastery
Udemy
Timeline-based animation and scroll-driven interfaces.
- Issued
- Jul 2024
Development
Creating WordPress Plugins The Right Way
Udemy
Extending WordPress through plugins rather than theme modifications.
- Issued
- Aug 2024
Design & UX
Master Digital Product Design: UX Research & UI Design
Udemy
Research methods through to interface design for digital products.
- Issued
- Jul 2024
Development
React JS
Platzi — Escuela de JavaScript
Component architecture and state management in React.
- Issued
- May 2021
Development
Curso de Diseño y Desarrollo Web
Platzi
The foundation the rest of this work was built on, completed in 2013.
- Issued
- Oct 2013
Next step
Have a project in mind?
Tell me what the business needs to do. I’ll tell you what it takes to build, what it will cost you in complexity, and whether you actually need it.
Contact
Let’s build something useful.
I’m available for digital products, websites, HubSpot development, integrations, UX/UI, technical consulting and development partnerships.