TÍA Ecuador

01Overview

TÍA is one of Ecuador’s largest retail chains. Its e-commerce catalogue runs to thousands of product pages, which makes crawl efficiency and indexation the difference between a product being findable and being invisible.

02Challenge

A catalogue only earns organic traffic if search engines can actually reach and index it. At this scale, architecture problems compound: crawl budget gets spent on the wrong URLs, and product pages that exist commercially never appear in search results.

03Approach

I audited before touching anything. I established what was being crawled, what was being indexed and where the gap between the two was widening, then worked through the technical causes in order of impact rather than in order of effort.

04Solution

I made site architecture and technical SEO improvements aimed at crawlability and indexation, and tracked them continuously in Search Console rather than validating them once at the end.

05Outcome

The site reached a 100% score on its SEO audit, and indexed coverage reported in Google Search Console increased by 520%. My improvements contributed to that result alongside the wider work on the platform.

06Technology

• Technical SEO
• Google Search Console
• Google Analytics
• PageSpeed Insights
• Semrush