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Smarteam homepage with headline, calls to action and HubSpot partner accreditations
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HubSpot CMS · Full Stack

Smarteam

A HubSpot Elite partner site built on the platform it sells — themes, modules and CRM in one system.

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01Overview

Smarteam implements HubSpot for other companies, which sets a particular bar: the site has to demonstrate the platform rather than merely describe it.

02Challenge

A consultancy site is judged on whether its own execution is credible. Anything generic undercuts the argument being made on the page.

03Approach

I built the whole site natively on HubSpot CMS, with custom modules that let the team publish and restructure pages without coming back to development for each change.

04Solution

I developed a custom HubSpot CMS theme and modules, with content and CRM sharing one system so the site and the sales process are not two disconnected things.

05What was built

  • Custom HubSpot CMS theme and reusable modules
  • Content structure the team edits without developer involvement
  • Front end built for the CRM it feeds

06Technology

  • HubSpot CMS
  • HUBL
  • HubSpot CRM
  • JavaScript
  • CSS